Diba True—For Real Life
No matter where you are on your journey, we are along for the ride. Put your best foot forward in fashion footwear designed with the highest quality materials at the best value. – For Real Life.
Diba True® is a mainstream brand of proven fashion footwear. True craftsmanship is at the core of our collection that merges classic and contemporary design with quality and comfort as our foundation. From concept to creation each pair is designed to meet the Real- Life needs of a fashion-conscious consumer. Diba True® -For Real Life
Our story starts with one man, Joe Butrus, who was working as a high-level footwear merchandiser at one of the country’s largest retail corporations. Unexpectedly, his division closed and with a wife and three children to support, he knew he had to chart a new course – quickly. He decided to pour his experience and passion for the footwear industry into his own company.
A Diba True shoe's journey starts with a highly talented group of artisans. Our design team first analyses the market for upcoming trends, then our sketch artist uses CAD to bring the ideas to life. After, prototype samples of the sketches are made in a sample factory.
Moving to the actual production begins with our selection of the current trends in colors and materials. To ensure the best fit possible tolerances are measured in millimeters and fit trials are conducted across various sizes.
Visual approvals are required to ensure that our production will match our sales samples.
Our footwear is made up of many different components from many different suppliers, all of which require many talented hands to produce. Since our product is made with leather uppers (and often leather linings), it takes an group of craftsmen with experience in working with leather.
In the factory, the raw materials are cut and stitched and prepared for assembly. We have teams of quality control professionals watching and adjusting all the preparation stages in advance of assembly. As well, samples are sent to testing laboratories to meet our high standards of quality and craftsmanship. On assembly day, a team of 50 to 75 craftsmen transform the components into a pair of shoes, boots, or sandals. Again, this stage is supervised by quality control professionals.
Most of the production steps are done by hand with the aid of a few machines along the way. At the end of the production line, the product goes to the packing area where it is again checked by a quality control team to ensure both visual and technical aspects are being followed. We are proud of our final product and of the efforts all members of our production team have put forth to deliver a fine, handmade, quality product.
Our Sustainability Approach
Our commitment to sustainability can be seen in our quality and design using natural products and quality materials with timeless styles to last a lifetime. Our goal at Diba True® is to reduce our carbon footprint and to create sustainable products that are made to last and are better for our environment. Diba True® is a mainstream brand of proven fashion footwear. True craftsmanship is at the core of our collection that merges classic and contemporary design with quality and comfort as our foundation. From concept to creation each pair is designed to meet the Real- Life needs of a fashion-conscious consumer.